![]() ![]() ![]() We've been a little bit more promotional than historic, but really, we've been holding on price across the board. We don't see the price sensitivity there. Once a consumer comes to the doors and tries our product, they get really hooked on it. Are there any plans, if you're not lowering prices, to maybe offer more promotions or value packages or anything like that?ĭAVE LONG: So we've really held consistent on pricing. Usually, discretionary spending is the first to go for consumers. And what about on the pricing front? We are in an uncertain economic environment. I'm, like, obsessed with always tracking my calorie count, so I get that there. And we also offer Lift 45 classes, which are completely strength-focused.ĪLEXANDRA CANAL: I know the wearables. It's always been a core part of the Orangetheory workout, but we're putting even more focus into it this year. And then, strength continues to be on the rise- super important. Our members track it through our heart rate monitor. So that really gives us kind of an edge up of that morning to be really motivated to grow. So what do you think is key there? And as you were saying, post-pandemic, looking into the future of 2023, are there any fitness trends that are new and emerging that we really haven't seen the past couple of years?ĭAVE LONG: Yeah, so as you mentioned, franchisees power our brand, and they're passionate about it, and they love what we do. And you guys rely on a lot of franchisees, too. So this year, as you mentioned, 100 new locations, and in '24, we'd like to actually double that.ĪLEXANDRA CANAL: Wow. So even in those years, we were growing, and now, we're looking to really kind of recharge and grow even faster. And it's interesting to note, from '20 to '22- tough years- we added 200 net new locations. What does it look like from where you sit?ĭAVE LONG: We think the demand is really high. Because I think we're still trying to come to grips and get our arms around what post-pandemic exercise demand looks like. ![]() Dave, so talk to me about these expansion plans. ![]()
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